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On September 26, the Beijing Dangdai 2020 special theme “Tomorrow’s Art Fair”, the organizer Beijing Dangdai invited experts from contemporary art and technology circles to discuss the “art market online”, “art and blockchain”, and “digital Discussions on themes such as “Art, Encrypted Art” and “Art Copyright in the Digital Age” brought about the most important dialogue and thinking excitement between art and blockchain during the art fair.
How does art blockchain? How is the blockchain art?
“How is art in blockchain? How is blockchain in art?” The forum is co-sponsored by Beijing Dangdai and Lianwen, hosted by Beijing Dangdai Art Director and curator Bao Dong, and invited guests, CTO and co-founder of Star Mines Technology (Beijing) Co., Ltd. Zhang Lei, Sun Bohan, Managing Director of the Digital Renaissance Foundation, Cao Yin, and DAOSquare sponsor Typto discussed art and blockchain together, and Zhang Lei, CTO and co-founder of Star Mining Technology (Beijing) Co., Ltd., also focused on blockchain How technology makes a multi-dimensional explanation of the public value of art.
Moderator: Bao Dong, Beijing Contemporary Art Director and Curator <br/>Guest:
- Zhang Lei Star Mine Technology (Beijing) Co., Ltd. CTO and co-founder
- Sun Boyan is an artist and a professor and doctoral student of the Central Academy of Fine Arts-Liu Gang
- Cao Yin Managing Director of Digital Renaissance Foundation
- Founder of Typto DAOSquare
Bao Dong: Hello, everyone. Our topic today is to discuss the problem of combining art and blockchain. One is from the perspective of artists’ traditional artistic creation methods. What problems need blockchain to solve? One is the blockchain thinking, what can the blockchain give to art? What exactly can the combination of blockchain and art change the art itself?
Zhang Lei : In the process of making artworks in the past, we must first have artistic materials. This material may be a piece of paper or a sculpture. In fact, in the information age, this material has become a new technology carrier. Perhaps the first thing we came into contact with was the material of the USB flash drive, or the material of the display, to express art through a new carrier. However, in the process of transferring in this way, there will be some big problems. For example, in the process of photography creation, once the photographic work is completed, the artist must put it in the USB flash drive when transferring, and then put it in the USB flash drive. The locked closed space will be transferred to the next recipient through a U disk until the next circulation, but this is actually a difficult thing in itself. The Internet itself stores a piece of data. The core solution of the blockchain is that the data itself has a property right on the chain. Its data, whether it is produced through audio production, video production, or encrypted emerging language production, is ultimately stored Space, storage space The blockchain solution is a more extensive storage method, and it is not stored in one person’s hands. In the past, the traditional information storage method must be based on U disk, so that the transaction flow is carried out. The biggest capacity of the blockchain makes storage more extensive, more convenient, and safer. This time, the cooperation between StarMining Technology and Beijing Dangdai is to pass the public information of art through the blockchain. The public, let everyone store together.
In addition, I think that the blockchain essentially solves the function of art transfer, and at the same time stores a large amount of art information, which can facilitate the determination of public value. This is a problem solved by the blockchain.
Cao Yin : Teacher Zhang introduced the innovation that blockchain brings to art in terms of carrier and form. In addition to carrier and form, blockchain has introduced many new creative vocabulary. Beginning after the war or after World War II, modern art has emphasized that works are not only the result of creation, but the process of creation is also the work itself. We see activism and the creation of live performances. How does he record performances or creations? During the process, he can make videos, record audio, and create in a collective exhibition. The vocabulary of art is constantly moving forward. In the digital age, we still repeat the past in the form of performance or video recording. It is already a bit of zombie formalism. The times have passed too much. Now there is artificial intelligence and big data. , There are all kinds of new devices for Internet of Things. As a language, art should always explore the frontier language of human technology and society. When the blockchain came in, especially smart contracts, based on the interactivity of smart contracts and the uniqueness of the blockchain, various tools on the blockchain allowed us to have many new artistic vocabularies.
In the future, with the integration of various emerging blockchain technologies, there will be more interactive smart contract forms. When continuous creation, the multi-layer-based technology is introduced into the art, it will bring a lot of new creative vocabulary. Let collectors and viewers decide on the form of creation. This creation process can always happen on the chain. This can not only be expressed through the videos created at that time, but it also brings many new creative possibilities. For creators who are proficient in digital tools, it has opened up a whole new world that is completely different from before, which is very much to be explored.
Typto : How does blockchain and art really change art itself? There are two levels, one is technology and the other is art itself. Mr. Zhang just mentioned a lot of technical issues, including transfer, storage, and confirmation of rights. These are the things that the blockchain can do that are much more optimized than the existing model of WEB 2.0. It is very simple to perform these tasks. This is a very big innovation, which is at the technical level.
At the artistic level, blockchain may be a kind of grammar, creative grammar, or a creative material. We know that every renewal and innovation of materials will produce a form of art, including when we have oil painting materials, we have such a thing as paper. When we have copper or iron, we have some artistic creations based on copper and iron. Blockchain technology can actually produce new materials and new syntax. There will be many layers in it, and each layer belongs to a different holder. These different holders use a completely different creative method from before to combine these different layers into a painting. This painting can be dynamic Newer, we can change the final layer in a decentralized way, and what kind of state or culture it can express in the end, which can allow many holders to participate. It was something we rarely saw in traditional art before.
This is just one point. We have just unearthed one point. I believe that under the blockchain technology, many imaginative things can be created. From materials or creative grammar, we can change our current traditional art. Different from traditional art creation methods. This may create a new artistic genre or a new artistic era. There may be such a situation, and I also very much hope to see this situation. This is also one of the points that I am very optimistic about encryption art. This is very promising and we need to dig from it.
Cao Yin : We humans also experienced a big bang when we entered the 20th century. At that time, Futurism expressed cars, factories, and various large machines by expressing the speed of cars and using such a virtual creative style. Think of it as an industrial miracle. Looking at it now, new futuristic art is also needed. When we look at the blockchain, artificial intelligence technology has already produced a very huge change in our world. In the art space, the response to the social changes brought about by new technologies is absent, not particularly numerous. In contemporary terms, blockchain not only provides new forms, carriers and new vocabulary, but also provides new themes. Use blockchain and NFT as a new carrier, and then use artificial intelligence and big data as creative tools. , Which shows some of the problems that have arisen in the new Internet revolution, and a good vision for the future. At present, the biggest creative theme in blockchain art works is what we call encryption spectrumism. Through the embezzlement of some common encrypted objects and encryption technology, it is similar to the embezzlement of ready-made products, and then use NFT to express, and then use Some more super-planar ways to create, which are actually similar to a hodgepodge method, but they do show the huge changes brought to human society by the current encryption revolution, the Internet revolution, and the new cyberspace.
Bao Dong : We have another problem. The Renaissance is back to what they thought was ancient Greece and ancient Rome more than a thousand years ago. Just like the development of blockchain technology, the future of mankind will have more powerful technologies that we can’t imagine. We can say that art is progressing with the times. We see the design of a digital artwork or a poster. Can a digital picture be put together with the Renaissance masters and ancient Chinese masters, or even earlier works? Is the eternity of this value consistent? In the direction of the blockchain, we have re-modified the definition of art. What is the same as what has always been through to humans?
Zhang Lei : This problem is too esoteric. The core solution of the entire blockchain is to link the value of multiple people together. Before the emergence of blockchain technology, the creation is actually quite restricted, which is equivalent to the blockchain. In a connectable space, as long as the Internet can be connected, everyone can create collaboratively multi-person creation, but this creation is not only limited by the artist itself, and even some later multi-person management and multi-person participation will be recorded. In the blockchain chain, we regard art as the creation and inheritance of human culture. The blockchain itself raises art to a higher level. It has transformed human civilization from a single-person civilization to a co-creation. A civilized model. This model starts from the creator, to the participants, to the entire later management process, and records the entire circulation process in an all-round way. This record will have more participants and more people stored. Many, the spread of time and space may also be more far-reaching and broader. This is my opinion.
Bao Dong : I especially look forward to blockchain creating its own language, which will become a new art form. I also hope that the blockchain encryption art becomes more and more powerful.
How art is blockchain? Liu Gang is a teacher at the Central Academy of Fine Arts. I am still familiar with his work. In the 1980s and 1990s, he experimented with materials and made works with metal, which was very radical at the time. As his student, what do you need blockchain for from an artistic point of view?
Sun Bohan : From the perspective of art and blockchain , I would like to talk about how to understand in the creative process. Art creation is nothing more than determining the theme, or the form, and the formal language. These two areas are mainly for us to solve. From the interaction of art and blockchain, we first understand the blockchain, what it is, we may extract some things from the ecological culture of the blockchain, its development history, whether there is belief in these things Element, this may be the most superficial creation. We have created the subject of blockchain, but these creative languages may still be our original oil paintings or some traditional creative methods, or sculptures and installations. It also includes the auction of 200,000 US dollars of blockchain works by Christie’s this week, which is equivalent to putting the Bitcoin white paper code on the CD-ROM device and making 40 editions, of which the 21 edition auction corresponds to NFT. From the second level of creation, I not only need to have the subject of blockchain, but I also need to create with a blockchain language. This language may be a language of NFT, and I have risen to some programming methods For example, using a software at the same time requires you to have visual aesthetics and a certain programming foundation. Only through two skills can you make works with more computing power, and it has aesthetics and blocks. Chain of things. The third layer has risen to the most essential source of the blockchain. From the code level and from the design of the code, you can find some concepts in it. These are some of the things that can be related to the blockchain in the process of creating artistic works. path.
The production, appreciation and collection of Encrypted Art
“The Production, Appreciation and Collection of Encrypted Art of Lingguang” forum is co-sponsored by Beijing Dangdai and Lianwen. Participating guests will discuss digital art and new artistic creation methods of encryption art. It is co-organized by Dadao Rongyuan partner and chief curator of screen content Guo Cheng, founder of the crypto art online gallery ArtGee Cha Jialu, blockchain entrepreneur Liu Jiaying, and algorithm generation artist Reva, bring together the development trend of the art world and different expressions that define creation.
Moderator: Guo Chengdadao Rongyuan Partner, Chief Curator of Inter-screen Content <br/>Guests:
* Car Jialu, founder of ArtGee, an online gallery of encrypted art
* Liu Jiaying, blockchain entrepreneur
* Reva algorithm generates artists
Guo Cheng : The blockchain part may be a certain distance for everyone. How did the theme of “Aura Glimmer” come about? We talked about Benjamin’s aesthetic discussion. What is the inspiration in traditional artworks and classic artworks? It is every stroke that cannot be copied. Because in the twentieth century art history large-scale industrial production reproduction era, art works can be copied repeatedly, the aura of brushstrokes disappears from the works, the so-called brushstrokes also confirm the uniqueness of the works, in the technical background of today’s blockchain Today, Beijing Dangdai also uses blockchain technology to encrypt and protect works and provide protection for collections. Today’s blockchain is the aura of the work, and every hash value and password is the irreplaceable aura of the work.
“Who is creating encrypted artwork”. Image analysis, the appearance of every image and every form is rational. A friend in the chain told me, “We are working on a new currency. When I speak on stage, I have to wear a big LOGO clothes. You can see my ad when you take pictures in the last row.” He said that this is a very interesting aesthetic in the Bitcoin circle, which I find very interesting. Che Jialu was a designer of Lianwen. What is the difference between your design in this field and other fields?
Che Jialu : I used to be the designer of Lianwen, and now I am the founder of ArtGee online art gallery. I am also responsible for SuperRare China, an encrypted art trading platform. We at ArtGee have translated an article about Tomnny Wilson, an encryption artist. He is very interesting. He is a professional baseball player in the New York Mets. You would not think he is a professional baseball player when you look at his work. The field of encrypted art will have a very relaxed width for artists. If you have a certain art foundation, you can apply to be an artist in this area. Once you apply, upload your work and you are an encrypted artist. “Traditional art is a game for individuals, a small group of people, and crypto art is a game for everyone.” Blockchain smart contracts can bring such magic.
Guo Cheng : Liu Jiaying is an employee of Tencent. She came out of Tencent to start a business and came into contact with the Bitcoin and blockchain fields. Later she participated in pure art learning. Can you talk about your experience in aesthetics and visual pursuit?
Liu Jiaying : At the earliest time, blockchain art focused on the innovative gameplay of CryptoKitties on Ethereum . Later, some cryptopunks did various artistic experiments. I entered the blockchain industry in 2017. I was admitted to Central America in 2016 and graduated as a graduate student in 2017. I wondered if it was possible to use blockchain technology to make art. I did a lot of boring experiments, such as Speaking of airdrops, at that time, 8888 coins were invested for each of more than 500,000 addresses on Ethereum. Suddenly this coin was worth money. We did some very fun experiments at that time. When I was a graduate student in Central America, our dean said that any new art material will go through four stages. First, the utopia stage, the positive utopia and the negative utopia, like when the Internet came out. Many people discuss whether the Internet is good or bad. Second, the research phase of material language. What technology can and cannot do, this is a stage that any medium will experience, and blockchain will also experience it. Third, the poetics stage, this stage is easier to produce masters, for example, Leonardo da Vinci is at this stage, he expresses some grand themes, love, hate, some eternal themes, masters usually appear in the third stage. Fourth, the experimental hybridization stage. Later we can see that Dada, Fluxus, etc., all appeared based on the fourth stage. He was in the experimental hybridization stage, but at the same time it was gestating new things.
Blockchain art has several categories first, NFT images. At my graduation exhibition, I created a series of works on US dollars, all of which are images of NFT, which he auctioned on OpenSea. NFT is an essential part of a blockchain art. In the second stage, he started to use essential features. He used some features of smart contracts to make some creations. Later, I made “The more the better” works. I changed the smart contract. After using my smart contract to change the artistic creation, your Coins will become more and more. It was fun at the time. There was an engineer who spent 15 days to transfer his currency to one trillion. These are some of the ways I learned when I was studying art at Yangmei. You are applying a new method to create art. Time, what kind of exploration you can do. The second type is creation based on smart contracts, which is also based on essence. For example, when photography technology comes out, people use some essence to create, such works are more likely to remain in art history. The last category, system-level innovative works created using blockchain technology, is also the part I am exploring. I think blockchain art forms are infinite. There are many, many forms waiting for us. At present, we only see these types. We all hope that more people will come in and do more formal explorations. .
Guo Cheng : Reva was originally a computer graphics designer. In my experience, every time I go to Shenzhen, I will ask the gallery and ask the Shenzhen art circle a question. Are there any employees in Shenzhen from large factories like Tencent, Huawei or Internet? People in the industry, come to buy our traditional artworks, paintings, sculptures? I have asked several gallerists to get the answer in the negative. Large collectors in the financial and low-yield fields believe in characters constructed by background and symbols. For the computer field, we say that IT men like to wear plaid shirts. Will this aesthetic tend to have this aesthetic tendency? How do you think about traditional art history? Let’s talk about Da Vinci, is it important to you? , Or a brand new aesthetic?
Reva : This question is particularly interesting, and it can return to the current theme, which is who is creating encrypted artworks. The atmosphere I feel in this circle is that it is true that the encryption art itself can be removed. The essence is still art. The works you can see above have various styles, because this field needs to be relatively With a little computer-based stuff, you may better understand what encryption means and what direction things can change. Now it is an infrastructure, you can think of it as a special network. I have talked with many traditional artists. I asked them if they have heard of blockchain. They said they had heard of it, and some people suggested that they post works on it. They would think that I still don’t understand and dare not. hair. They are worried because they don’t know the direction of technology so well. I will tell him that you can ignore technology. The focus of this thing is on artwork. Again, he will still be a little worried. As a result, half of the people in this circle are programmers or technical backgrounds. He can understand what the whole encryption is all about. He agrees with this method and enters the market.
There are also some artists who do have technical backgrounds. I can also see that many of the artist’s works are also generated algorithmic works. They are a little bit like my background. He will use some relatively complicated ones. Some programming methods are used to make works. After they have these foundations, they can agree to know what the blockchain is about, and feel free to publish the work. I have heard some other people discuss this before, and I find it particularly interesting. They believe that the encrypted art market can be regarded as a competition for the right to speak in art by the technological bourgeoisie. To put it bluntly, it seems to say that we programmers also have their own aesthetics. This is a bit funny, but it does have such a meaning.
Let me talk about the difference. I think the concept of encryption art, don’t think that encryption art is a kind of art, encryption is a technology platform, this is a big road, we are building this big road, what house you build on it, this house is still the core, art is the core. Of course, when you have new facilities, you will change your art form, and you will change your aesthetics. There will indeed be a unique encryption art aesthetic in this circle. In fact, anyone can create encrypted art, anyone can create, and anyone can express. This atmosphere gives me the feeling that everyone is an artist. If you don’t care about what you can profit from above, in fact, this platform is a very In a flat state, you can express if you are willing to express it. If someone has the same resonance with you, he can buy your work no matter what direction he or she is in. This is the current state.
Guo Cheng : “The Aesthetics and Audience of Encryption Art” . I just said that there are different styles, which can be dedicated to the encrypted circle works, and there are also baseball players who join in to create works. This audience is different, which may be different from the composition of everyone’s information channels or Moments. What is the relationship between encrypted art and traditional art history, and what are the possibilities for creation and presentation? Including the expansion of artistic concepts, Reva just mentioned some new possibilities for interaction in certain fields or certain collection methods. Let’s start with Jialu about the aesthetics and audience of encryption art.
Che Jialu : Encryption art is a product of blockchain WEB3.0. We are now in the Internet era, and most people are exposed to the Internet 2.0 era. Traditional art’s foothold is in art, and encryption art may be based in blockchain and encryption.
Liu Jiaying : The blockchain- encrypted market we see now really needs to be over the wall. You need to have an Ethereum wallet to log in. Many of the blockchain encryption communities post their own works on Twitter, but this is not actually a core obstacle. The art of blockchain, the technology of blockchain on the Internet since the Internet, its focus is not on the previous programming technology, his focus is more importantly on the encryption of encryption, the difficulty of the entire technology is upgraded And the financial impact may be a step closer on the basis of the Internet. Blockchain art, in this circle of collectors, most of the people I have come into contact with are basically old people with a computer background in the blockchain. It was the early mining of Bitcoin, or the early investment in Ethereum. With this wave of DeFi, I watched CCTV report that the entire blockchain industry grew by 70% yesterday. This is just a 70% increase from the trend of Bitcoin and Ethereum. , We have seen in the DeFi circle that some projects have increased 300 times. The effect of the sudden wealth of wealth will stimulate the collection of the entire blockchain art. Its collection will be displayed directly in the wallet. This is a very personal display of personal taste or its own asset allocation. This market has been formed. Regarding how to connect with traditional art, there are indeed very big issues in this. Where is the current development direction of traditional art? We can see that from Da to Fluxus, the entire traditional art needs new subversion. In many cases, traditional art is still developing slowly. In the past, blockchain art and traditional art were two parallel spaces, which did not interfere with each other. Later, I thought about it carefully. I think that traditional art can have a very good connection with blockchain art at a certain point. Blockchain art uses its blockchain technology to connect the traditional art development context, and it can expand and change today’s art history. This is a very important point that I think.
Reva : I want to talk about the possibilities of creative forms and display methods. I just mentioned that Async Art has many layers that can be constantly changed, and I have never finished the works of art. This is the direction I have always wanted to do. I do generative art. The principles are the same. I will never repeat or combine works with specific times, characters, and places. Different times, different people, and different works. When viewing this work in a scene, there are different scenes. This display method is very difficult to achieve with traditional art and physical installations. This is a direction in the future. I think that on the encrypted art platform, it is completely virtual and digital, making this exhibition more interesting. It’s still in the early stages, and there are still many basic technologies that have not been fully achieved. What can be done now is to change the picture at a certain point in time. It seems that it’s what time in the morning and what time in the evening to make this painting. There is what the day version looks like, and what the night version looks like. Recently, there is an encrypted artwork that can read the price of Bitcoin. It can reach a state. If you have experience with that picture, you can know that Bitcoin happened in the last 24 hours. What kind of change. This work also created a historical sale on the Async Art platform. It has an auction price of 100,000 US dollars. This work also caused a sensation. This is very typical. I think it is the charm of generative art. It is variable. Time is different. It is a pity that real-time cannot be achieved, which may require further improvement in technology.
Guo Cheng : A friend has been to the Ullens exhibition next door, “Immaterial/Rematerial: History of Computer Art Exhibition”, an exhibition on algorithms and computers, the World Trade Center has opened large-scale installations or light structures to reflect contemporary times Art, the live application of contemporary art, is there any possibility of encryption methods?
Reva : It’s possible. In theory, it’s completely OK, but it requires a lot of work. I have imagined now that if I want to make real-time generated art, I really want to make displayable works on encrypted art, he may need a collector, and you need to have a suitable hardware to display it. Generating art requires a lot of real-time data. This may be a video stream or data obtained by sensors. The simplest thing you want to watch a digital work at home is probably a TV. Ordinary TVs do not have these sensors.
Guo Cheng : “The Collection and Future of Encrypted Art” . How does encryption art increase creators, the openness and boundaries of encryption art, and how to increase creators also follow the first two sessions of the entire forum. We talk about a very small group of people in the field that some people even describe as subculture, including news networking, including Yesterday, Christie’s announced the news about the auction of encrypted artworks, and gradually began to enter the mainstream vision and scenarios. I think those present here may have some explorations and attempts in this field, but from the perspective of our three guests, encryption Is it possible for art to enter a more everyday life?
Che Jialu : I think crypto art will be a very romantic financial product in the future. I particularly like PAK, an encryption artist who sells encrypted artworks at SuperRare. You will see that his price is rising all the time. Many users will be screened out during the increase. If you don’t have the purchasing power, you cannot invest in these. Mainstream encrypted artwork. Let’s talk about how encryption art can benefit artists or creators. PAK started selling its own works in SuperRare in February this year. There are 58 works now, and it has earned nearly 2 million yuan, including 85% of the artist’s first sales fee, and every time it will give him 10% regardless of the number of transactions. The second sale, that is, copyright tax, only blockchain smart contracts can give these artists so much rights.
Guo Cheng : Can you give us a detailed introduction? I have also learned about the different share and service fee ratios. Compared with traditional artworks, traditional artworks are sold because they have nothing to do with the artist after the works are sold to the seller. The subsequent benefits are constant. Our crazy imagination of the art circle comes from According to the announcement of auction data, this thing is hundreds of millions, and the amount of money may have nothing to do with the artist. At that time, a work was sold for 50,000 yuan and then sold for 100 million yuan. You only have 50,000 yuan in revenue. The field will continue to gain, and continue to gain.
Che Jialu : Every subsequent transaction you will give you 10% of the current transaction amount, a very generous profit, and only smart contracts can do it, the smart contract on Ethereum. Those present who are hoping to become crypto artists can apply for these related platforms. You will find that you could not do it in the traditional industry before. Crypto art is definitely possible, and he will let many artists with no reputation economically. independent. Encrypted art is auctioned in the market. Buyers bid to determine the price of this work. There will not be some traditional art going through the back door. Encrypted art will not. This is fair.
Moderator : Is there any sense of honor for your identity when engaging in encryption art creation? Is there a sense of superiority in creating in this field?
Reva : Personally, I am very optimistic about encryption art. I am definitely very happy to have this title. What will I develop into? I am still working hard. I can become a successful and popular artist. It is hard to say now, but I am working hard in this direction. I also hope that I especially hope that those who are interested can really try it out. For the artists who are already doing digital art now, your qualifications and abilities as an artist on this platform are completely okay. What he may lack is that he is not familiar with how the circle works, what is the blockchain, and so on, and feels unsafe. This is definitely based on your own belief in it. You still have to learn more and understand more. The current atmosphere of this community is very harmonious, and what I have encountered so far feels quite good. In several communities, everyone helps and supports each other. As an encrypted artist, there is a big difference compared with traditional artists. An encrypted artist spends a lot of time socializing. I say that socializing is a personal release and promotion on the Internet. You may be missing the agency or gallery side.
Liu Jiaying : No matter what I do, I feel that I am pretty cool. The standard for my work is whether I really do something that no one in the world has done. This is my standard for my artwork. Including the use of blockchain technology to create, I am also based on this standard. Am I doing something truly new? What I am talking about is not the newness of the latitude of an image, but whether new techniques have been explored from the technical language , Have you taken a step forward in the creative medium of art? Have you expressed your art with brand-new things? This is my own standard. It doesn’t matter whether blockchain artists are cool or not. Your work must be cool, so that it makes sense.
Che Jialu : We at ArtGee have interviewed many mainstream crypto artists on SuperRare. Their views, I think compared to traditional art, I put my work on the crypto art platform, I think I can get a lot of benefits. They also have another point of view. In the field of traditional art, there are some things that I cannot do. For example, the issue of copyright tax may be the general direction of the future development. Traditional art will gradually transition to digital encryption art.