[Blockchain Today Reporter Park Yohan] The interest and utilization rate of people in their 20s and 30s in the automatic investment of digital assets is increasing significantly.
Uprise (CEO Chung-yeop Lee), which provides digital asset robo-advisor’Haybit’, launched its new investment strategy, ForeFront, on November 2, 2020. It was revealed on the 9th that this has increased at a higher rate than the previous year.
From November 2, 2020 to January 2021, the total number of new subscribers increased by 259% compared to the previous quarter. The average operating amount per person increased 139% to about 14.6 million won.
The proportion of subscribers by age is 26% in their 20s, 47% in their 30s, 21% in their 40s, 6% in their 50s, and 1% in their 60s and over, accounting for 73% of the total, and the number of subscribers in their 20s and 30s. Compared to before the launch of the ForeFront strategy, increased by about three times.
The number of new female subscribers and the average operating amount per capita also increased by 446% and 85%, respectively, leading to active women’s investment in digital assets.
As of about 100 days after the ForeFront strategy was launched in November of last year, the average operation continuity per person (continued without reduction of investment) is 96% based on the investing customer on the day of the strategy launch, different from the propensity of general digital asset direct investors. It is also a characteristic of Haybit users that they are showing a typical form of investment.
In a questionnaire for Haybit users for 5 days from February 1st, the most satisfactory points were the convenience of automatic investment (51%), high return and ability to defend against falling markets (43%), and the reliability of the service. When asked, 73% of users said they either trust Haybit’s service or wholly.