Crypto.com becomes Serie A’s first innovative technology partner and will launch a new NFT series around the event

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After establishing a new cooperative relationship, the two parties will continue to develop a new NFT series around the Italian Football League, Coppa Italia and the Italian Super Cup.

Written by: crypto.com

The Italian Football League and the cryptocurrency platform Crypto.com jointly announced that Crypto.com will become the first innovative technology partner in the Italian football industry. During the cooperation period, Crypto.com will uphold the values ​​of “transparent operation, stable and reliable”, provide video assistant referee (VAR) and goal line technical support for all events, integrate the advanced technology owned by Crypto.com, and improve the quality of the event broadcast. The Serie A VAR Center in Lissone will also be jointly named Crypto.com VAR Center. In addition, Crypto.com will also award prizes for the best goals of the month in Serie A.

Crypto.com becomes Serie A's first innovative technology partner and will launch a new NFT series around the event

The cooperation between the two parties originated from the sponsorship of the Coppa Italia by Crypto.com in May this year. Since then, the Italian Football League has become the world’s first sports league to sign a cooperation agreement with a cryptocurrency platform. The NFT series jointly launched by the Italian Football League and Crypto.com for the Coppa Italia this year was a great success. After establishing a new cooperative relationship, the two parties will continue to develop a new NFT series around the Italian Football League, the Coppa Italia and the Italian Super Cup.

The Italian Football League has always been at the forefront of innovation. As early as 2017, it became the world’s first sports league to introduce video assistant referee (VAR) technology. Throughout the 2020/2021 season, there were a total of 2,372 video assistant referee (VAR) technical assisted penalties. Video Assistant Referees (VAR) involved in the penalty of Serie A broadcasts covering 775 million home TV users in more than 150 countries/regions.

Crypto.com has more than 10 million users worldwide, and its applications are consistently ranked among the top ten in the App Store and Google Play. In addition to building a cryptocurrency platform, Crypto.com also launched the Crypto.com Visa card, which is currently available in more than 30 countries/regions.

Crypto.com has been an industry leader in sports cooperation and recently announced a global partnership with UFC and F1®. At the beginning of this year, Crypto.com achieved a major breakthrough, becoming the first to partner with the F1 team (Aston Martin team) and the first with the NHL team (the Montreal Canadiens who entered the Stanley Cup final this year) The cryptocurrency platform of the relationship.

Luigi De Siervo, CEO of Serie A, said: “It is a great honor and gratification for us to establish a far-reaching partnership with Crypto.com. As a leader in the cryptocurrency industry, Crypto.com’s choice to cooperate with Serie A will definitely Italian fans bring more attractive products. This long-term cooperation agreement demonstrates the huge influence of the Serie A brand in the world, and also proves that we and Crypto.com have the same values, especially that both parties hope to get closer through technology and innovation. Distance with fans. In the next few months, we will develop a series of commercial marketing plans to expand the fan base and attract more and more fans to join the Serie A family.”

“We are proud and proud of the in-depth cooperation with the Italian Serie A. We will use technology and innovation as our core competitiveness to enhance the fans’ watching experience,” said Kris Marszalek, co-founder and CEO of Crypto.com , “Since its introduction, Video Assistant Referee (VAR) has significantly improved the transparency of football matches and the accuracy of penalties. This is also the most important feature of Crypto.com.”


About the Italian Football League

The Italian Professional Football League (called “Italian Football League”) is Italy’s top football league and one of the most prestigious football leagues in the world. The league was founded in 1946 and is headquartered in Milan, then named “Football League” (Lega Calcio). In 2010, the league was divided into Serie A and Serie B.

The Italian Football League is responsible for organizing Italy’s top football championship-Serie A, the Italian Cup and the Italian Super Cup where the two major championships of the league and the cup are also included. The top four teams in Serie A will advance directly to the UEFA Champions League group stage. The Italian Football League is also the organizer of youth football matches, including: Italian Youth League, Italian Youth Cup and Italian Youth Super Cup. Since the 2010/2011 season, the TV broadcast rights of the Italian Football League have been sold through collective negotiation by the club, and the agreement usually lasts for three years.


About Crypto.com

Founded in 2016, Crypto.com launched a cryptocurrency App, supplemented by the currency card project “Crypto.com Visa Card”, Crypto.com Exchange and Crypto.com DeFi Wallet, and currently serves more than 10 million customers. The recently launched Crypto.com NFT is a platform for collecting and trading NFTs, carefully planned for the fields of art, design, entertainment and sports.

Crypto.com is based on a solid foundation of security, privacy and compliance. It is the first company in the world to comply with ISO/IEC 27701:2019, CCSS Level 3, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance standards. A cryptocurrency company, obtained the highest rating of the NIST cybersecurity and privacy framework-level 4 through an independent evaluation.

Crypto.com has offices in the Americas, Europe and Asia and employs more than 1,800 people. We will forge ahead on the road of “accelerating the globalization of cryptocurrency”. Please visit here for more exciting content.

Disclaimer: As a blockchain information platform, the articles published on this site only represent the author’s personal views, and have nothing to do with the position of ChainNews. The information, opinions, etc. in the article are for reference only, and are not intended as or regarded as actual investment advice.

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