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The token economy can give early participants in the creator community greater incentives and give full play to the value of attention.
Written by: Mason Nystrom, Messari Researcher Translator: Lu Jiangfei
Creator economy-the transition to a community economy is beginning. The community economy supported by encrypted networks and social tokens is encouraging early followers to use their underutilized skills and assets to support communities or individuals.
There are two main problems with the current creator economy:
1. Those early fans who promoted the development of the creator community provided much greater value to the creator’s growth community than those who later entered the community, but new fans would hurt the value of old fans.
2. Compared with content consumers who “only can’t buy”, individual users who are willing to pay or help build a community will have more valuable attention. But at this stage, all followers and community members get the same value.
The community economy can provide rewards for earlier followers, and evaluate community members based on their contribution, thereby effectively adjusting and solving the above two problems. In addition, because the value of all attention is not equal, the community economy provides a mechanism of “attention valuation”.
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