Milk expands its use to Korea’s leading convenience stores… CU point exchange service opened

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[Blockchain Today Correspondent Han Ji-hye] From today, it is possible to exchange between ‘Milk Coin’ and ‘CU Point’ in the Milk app.

Milk Partners (CEO Jo Jung-min), who is operating a blockchain-based point integration platform ‘MiL.k’, will open a CU membership account link function support and point exchange service within the Milk app, and hold a 100% winning event for linked customers. announced on the 14th.

Milk and CU point exchange service was promoted in September following the conclusion of a business cooperation contract centered on point linking between Milk Partners and BGF Retail, which operates CU. Regardless of age and gender, as exchange between ‘CU Points’ and ‘Milk Coin’ of CU, which has the largest number of domestic stores among convenience stores frequently used by men and women of all ages, becomes possible in earnest, the usability of the Milk app is expected to be further strengthened. The link function will be updated this afternoon.

In addition, as the points used by existing partners joining the Milk Alliance such as CU, Yanolja, Shinsegae Internet Duty Free, Megabox, and Interpark, as well as CU expand, the service satisfaction of each corporate customer is expected to further improve.

Milk Partners and CU will also hold a special event from the morning of the 15th to the 31st (Fri) to commemorate the opening of the point exchange service. You can participate by purchasing a promotional sandwich that can only be found at CU stores nationwide. After purchasing a sandwich with the milk logo, link your CU account in the milk app and enter the scratch lucky number inside the sandwich wrapper to receive 100% of 2 milk coins. .

We also prepared a lucky roulette event with 100% winnings. The events that you can participate in after linking your account in the Milk app are rich, from 1.7 million won worth of Banyan Tree Club & Spa Seoul accommodation vouchers, Provence Spa by L’Occitane, Chosun Palace Hotel meal vouchers, Megabox movie tickets, CU mobile gift vouchers 10,000 won vouchers, and Milk Coins. Various prizes are given out at random. For each event prepared to commemorate the service opening, customers who have linked their accounts can participate only once during the period.

Milk Partners CEO Jo Jung-min said, “As CU, Korea’s leading convenience store, joins Milk’s point exchange ecosystem in earnest, we expect that more people will be able to use Milk more frequently in their daily lives.” “On/offline channels We ask for your interest and participation in this event prepared to provide special experiences and benefits in connection with the

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