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[Blockchain Today Correspondent Han Ji-hye] The Philadelphia 76ers, an American professional basketball team, announced on the 18th that they had signed a partnership with the Chiliz. The Chiliz became the first NBA team to partner with.
Philadelphia 76ers is a professional basketball team founded in 1946 in Philadelphia, Pennsylvania, USA. The Philadelphia 76ers are one of the most prestigious teams in American professional basketball, with three NBA Finals titles and 11 NBA Eastern Conference titles so far. The Philadelphia Seventy Sixters is a team played by Benjamin David Simmons, a player who has been attracting attention as a point guard in basketball.
In particular, the number ’76’ in the name of the Seventy Sixers team is a number containing the meaning of the American Declaration of Independence announced in Philadelphia in 1776. The Philadelphia 76ers are also a club that is passionately loved by local fans because it contains American values.
Chiliz is a blockchain fintech company that creates opportunities for ‘participatory fandom’ for fans of sports teams or leagues. After signing a partnership with a sports team or league, Chiliz issues ‘fan tokens’ of the club. Fan Tokens are digital assets with tangible value based on blockchain technology. Fans can purchase fan tokens of the club they support and exercise their right to vote in fan voting on ‘Socios.com’, an app run by Chiliz.
The opportunity for fan voting provided by Chiliz is receiving great attention as a new way of fan participation activity that allows sports fans to participate in the decision-making of the club they support. For example, fans of Juventus, an Italian professional football club, decided directly through fan votes for Juventus’ limited edition official T-shirt design and team bus design for the 20/21 season.
Chiliz had partnerships with football clubs with global fandoms such as Manchester City, Paris Saint-Germain, AC Milan and FC Barcelona. In March of this year, Chiliz announced a plan to invest in the US market worth 50 million dollars (about 56 billion won) and announced a plan to enter the US market, the world’s largest sports market, in earnest.
Less than six months after announcing its entry into the US market, the Chiliz joined forces with ‘Aston Martin Cognizant’ and ‘Alfa Romeo Racing Ollen’, a club belonging to Formula One (F1), the world’s top racing league. Racing ORLEN)’ announced a partnership. In addition, it announced a partnership with ‘Roush Fenway Racing’ of another racing league, NASCAR, and plans to issue fan tokens for the world’s leading mixed martial arts league, UFC, in the near future.
This partnership with the Philadelphia 76ers is the first partnership with the NBA, which is counted as one of the four major leagues in the United States and is enthusiastically supported by local fans. Chiliz, which had a goal of entering the North American sports market by 2021, is taking steps towards that goal through partnerships with various clubs in North America.
Alexandre Dreyfus, Chiliz CEO, said, “We are delighted to welcome the first NBA team in Chiliz as a partner. I hope to achieve it,” he said. Katie O’Reilly, Chief Sales Officer, Seventy Sixers said, “I am delighted to be working with Chiliz, who innovates the future. ” he said.