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Grapevine Logic, a wholly owned subsidiary of Ideanomics Inc. (Nasdaq: IDEX) has today launched a Grapevine Village (https://gv-village.com), a global end-to-end e-commerce marketplace that leverages the relationships built between brands and digital creators on social media to seamlessly deliver goods and services to consumers everywhere.
To scale acquisition, Grapevine Village will launch with a network of nano-influencers with a social media following of less than 10,000 in order to maximize engagement and ultimately, sales of items.
“Nano-Influencers are a strong community of creators that have never really been tapped into at this scale before. For brands that place a high value on authentic influencer content with high levels of engagement, these creators will be a game-changer for the way that brands go-to-market,” said Grapevine CEO, Kristen Standish, “in today’s interdependent economy where digital media is consumed 24/7 on mobile devices, just about anyone can influence their friends with a social media post. Everyone is a marketer and everyone is a salesperson. We’re offering the most competitive fees on the market for goods sold through influencers that will make Grapevine Village the industry standard.”
According to eMarketer, global e-commerce sales are projected to grow by 265% from $1.3 trillion in 2014 to nearly $5 trillion in 2021. Grapevine Village is positioned to capture this growth through its curation of products and partnerships – transforming the advertising status quo as consumers discover goods and services through their trusted influencers.
“With reliable attribution through revenue-share, the Grapevine Village model has massive potential to break down barriers for brands and enable a renaissance in cross-border sales and marketing,” said Dr. Bruno Wu, Chairman of Ideanomics. “Grapevine Village is poised to become the first influencer-powered global supermarket that will become a ubiquitous presence in the lives of consumers and an economic disruptor in its own rights.”
Grapevine is the world’s leading end-to-end influencer marketing platform that enables collaboration between advertisers and social content creators to produce promotional content at scale. The Grapevine network includes more than 170,000 creators who generate more than 7 billion monthly views. Advertisers leverage Grapevine’s workflow management software and proprietary tracking and analytics to measure direct response and conversion rates from promotional content on YouTube, Facebook, and Instagram. Learn more at https://www.grapevinelogic.com
Ideanomics is a global Financial Technology (Fintech) company for transformative industries. Ideanomics combines deal origination and enablement with the application of technologies such as artificial intelligence, blockchain, and others as part of the next- generation of smart financial services. Our projects in New Energy Vehicle markets, Fintech, and advisory services provide our customers and partners better efficiencies, technologies, and access to global markets.
Ideanomics, through its investments and, along with its partners curate innovation around the globe through hubs and centers that foster a pipeline of technological excellence in cleantech, fintech, tradetech, agritech, regtech, insuretech, playtech, healthtech, cyber security, and more.
The company is headquartered in New York, NY, and has offices in Beijing, China. It also has a planned global center for Technology and Innovation in West Hartford, CT, named Fintech Village.
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