[Blockchain Today Reporter Lee Ji-eun] Alporter CEO Park Yong-jae received the “E-Branding Award” at the 2020 The BrandLauraeate Awards held online in English at the Gallery Monaco event in Korea on the 26th. did.
The’Brand Loray Award’ was established in the United States in 2005 and is now the world’s only brand-based non-profit organization, the World Brand Foundation (TWBF), which is currently headquartered in Malaysia. Awards are awarded to individuals, companies and organizations.
The brand Loray Award, which confers various brand icon awards and personal brand awards, has been awarded to Nelson Mandela, Hillary Clinton (politician), Marwin (businessman), Mark Zuckerberg (businessman), Jeff Wedgers (businessman), and Steve Jobs (businessman). ), Diael Craig (movie actress), Kennyji (player), Jackie Chan (movie actress), Lionel Messi (soccer player), Tom Cruise (movie actress), Harrison Ford (movie actress), Adele (singer), Olivia Newton John (singer), Bill Gates (entrepreneur), Mark Zuckerberg (entrepreneur), Jim Rogers (corporate investor), and more than 500 winners and 2,000 global companies from 80 countries around the world were awarded.
In 2019, awards are being expanded to Singapore, China, Australia and Vietnam, and awards are currently being held in 10 countries. From 2020, in the aftermath of Corona 19, it will be held as’E-Branding Awards’, where an online awards ceremony is held through SNS such as YouTube and Facebook, and for the first time in Korea, the brand Loray Awards ceremony was held online according to the corona rules.
So far, Koreans include Choi Kyung-joo (golf player), Lee So-yeon (Korea’s first astronaut), Jinjo crew (B-boy band), Daydream (Winter Sonata Pianist), Atmant (Cartunist), and Jo Ara (fashion designer) as major winners. Has been.
The Brand Evaluation Committee, in charge of brand evaluation, evaluates the brand in five aspects, including brand strategy, brand culture, brand innovation, brand equity, and brand communication, and this Korean review was commissioned by Crexpia, a Singapore review and evaluation company. The brand review evaluation was requested by the IRO and the Alporter brand was selected as the winner by acquiring the final IRO Innovation 8.8.
Chairman Doryan Ahn, a representative of Korea who hosted the Korean award, said, “Alporter’s E-Branding awards are currently difficult due to coronavirus, and K-pop, K-Fashion, and K-CULTURE are creating world-class brands. Although it was influential, it felt the lack of publicity in English in the Google article, and felt the need to brand various Korean celebrities, large corporations, and small and medium-sized enterprises, and decided to award the Korean award.
In the future, Koreans who are active in various fields will advance to the world stage, and the’Brand Loray Awards’ seems to be of great help in branding globally, and Koreans will be awarded various Koreans.”
Alporter Co., Ltd., which received this brand award, was established before 2012 and is expanding eco-friendly pallets around the world as a manufacturing company that connects the world through the Rental to platform by developing aluminum pallets instead of plastic and wood.
“The demand for eco-friendly aluminum pallets is increasing rapidly, and with this brand, the Ray Award has been recognized worldwide for its products and brands, and it is a very happy moment that it will help globalization strategy and market entry. He expressed his strong ambition, saying, “We would like to express our gratitude to our employees and their families, and we will devote ourselves to promoting Korean products and our products to the world in the future.”
On this day, CEO Park Yong-jae received a 24K pure gold trophy and a Swarovski plaque along with Korea’s leading winter sonata pianist composer Daydream and Joara fashion designer.
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