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Something service promotion marketing program production and distribution
[Blockchain Today Reporter Ji-Hye Han] Clayton Mainnet-based social karaoke app SOMESING (SSX) is a marketing company and media commerce company that provides a one-stop solution for broadcasting program content production and distribution for the purpose of service promotion and brand marketing. It was announced on the 29th that it has signed a business agreement with’DBDBLAB Corporation’.
DBDB Lab is a company that develops systematic and specialized advertising agency services for all media, on, offline, and has specialized know-how in PPL and broadcast advertising production, and as a registered company of Korea Broadcasting Advertising Promotion Corporation (KOBACO). He is acting as a media lab for major broadcasting companies such as KBS, MBC, SBS, and tvN. Recently, it received strategic investment from Cosmax, a global cosmetics ODM company, and the K-beauty media commerce line is also expanding.
Hee-bae Kim, CEO of Immel Ventures, the operator of Something, said, “We are promoting the reinforcement of Something’s brand image by producing broadcast programs that actively utilize Something’s non-face-to-face mobile karaoke app service and distributing content to various channels. We have had a lot of discussions with the DBDB Lab Corporation for the purpose of mass adaptation of the service, and the overall sketch of the production direction and concept of the broadcast program has been completed.”
In addition, he added, “In the production of this broadcast program, we plan to cooperate closely with Motob, which is developing a digital advertising business that utilizes mobility.” He also mentioned the joint collaboration between the three companies for this project.
On the other hand, Something recently surpassed 700,000 downloads and continues to grow steadily as a non-face-to-face mobile karaoke app service. In addition, it is preparing to expand to global services by signing a strategic partnership with Ditto Music of the UK, a global online music distribution company.
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