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Singapore, 14 October 2021 — WOM Protocol, a social commerce solution that enables
brands to leverage word-of-mouth recommendations, announced today the launch of the
Word of Mouth (WOM) Marketing Toolkit–a suite of products to help ecommerce sites tap
into the most effective form of marketing and target customers with user-generated product recommendations.
The WOM Marketing Toolkit includes:
● The Web Recorder which enables customers to record recommendations for
products they purchase and love. The Web Recorder is set up as a standalone page
that brands direct customers to via various CTAs such as post-purchase emails and
buttons on their websites.
● The Product Viewer which enables brands to display authenticated recommendations
within product listings alongside the traditional product images and descriptions.
Shoppers can see the product in action, authentically demonstrated and
recommended by their peers.
● The Channel Viewer which enables brands to display recommendations anywhere on
a website. With the Channel Viewer brands can create engaging experiences
throughout the ecommerce experience to encourage potential customers to progress
along the sales funnel.
● The Dedicated Channel Display which enables brands to benefit from word-of-mouth
recommendations outside of their ecommerce domain and display authenticated
UGC videos in their physical in-store displays.
These complementary tools can be implemented together or independently. All
recommendations are authenticated by the WOM Protocol and brands can choose videos
from an ever-increasing library of authenticated recommendations sourced from numerous
The WOM Marketing Toolkit is free to download and use. Contact WOM Protocol at
[email protected] for access now. A version for Shopify stores will soon be available as
well in the Shopify App store.
The first company to roll out the WOM Marketing Toolkit is mycashbacks.com, a loyalty
company with a portfolio of more than 2000 stores and tens of thousands of users.
Mycashbacks.com expects to see increased conversion from personal recommendations of
current customers during the discovery phase of the customer’s journey and will complete a full rollout of the Toolkit in preparation for the upcoming holiday shopping season.
The WOM Marketing Toolkit is complemented by the WOM Campaign Manager. The WOM
Campaign Manager provides a dashboard and control panel to view all recommendations
about products, configure which recommendations will be displayed on a website or in-store (called Campaigns), and track all of the engagement metrics and KPIs related to these recommendations and configurations. The WOM Campaign Manager is a free tool accessed at https://cm.womprotocol.io.
Brands can then set up campaign budgets by purchasing WOM Tokens to launch
user-generated marketing campaigns and display recommendations on their websites. The
payment model is based on engagement with these user-generated recommendations,
meaning that there is no cost to the brand until potential customers see the recommendation on the brand’s website.
All recommendations are authenticated through the WOM Authenticator app, enabling the
creators to earn WOM Tokens as users engage with the content and make purchases
without compromising consumer trust in the content.
Melanie Mohr, founder and CEO of WOM, said: “Social commerce has focused far too long
on discovery and inspiration, when we should be looking further down the funnel. When
someone visits an online store or a product page they are truly at the right moment to be
targeted with appropriate products because now they have intent to make a purchase. I don’t mean targeting through data tracking or creepy advertising, but rather with relevant,
authentic and most importantly trustworthy user-generated product recommendations that
can help them make their purchase decision. That’s why we developed the Word of Mouth
Marketing Toolkit – to help brands display the right content at the right moment in the
customer journey to drive conversion.”
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