The successful experience of Axie and the various signs of traditional games have gradually revealed the methodology of the Metaverse world: “Facing creators, encouraging economic interaction, and respecting market rules.”
Original title: “Yolo | Crypto’s Empowerment and Reconstruction of Traditional Games”
Written by: Cerebrobacter
In the past month, Axie has brought up the GameFi trend. People are discussing the beauty of the P2E model and exploring the possibilities of life in the virtual world. For game designers and investors, everyone seems a little confused about how to integrate cutting-edge concepts into real work. This article will bring our vision closer and explore what impact these Crypto concepts have on the game? In practice, how should it be done?
The game is not fun, what’s the value?
When we look at these so-called Game projects, we are easy to fall into the trap of language, because it is “Game”, so “fun or not” is naturally the most important evaluation criterion. But in fact, we are in a critical period of change. I call this period of change from Game to Metaverse. These projects should be called “Game-Verse”.
Why should we emphasize “Game-Verse”? We must understand that, no matter P2E or GameFi, they are the infrastructure of Metaverse, and they are all Bootstraps that evolved from Game to Metaverse. If we connect P2E and GameFi modes to “Game-Verse”, we will find that the judging criteria does not depend solely on the fun. Focus on Game, “Game-Verse” is an ideal hometown, fun is the foundation, P2E is incentive, GameFi is the basic service; Focus on Verse, “Game-Verse” is a reality augmentation, reality is the foundation, benefits are the key, and Game is soft Industrialization, also known as industrial gamification, means to reduce the overall cost of traditional work through games. So at this time, whether it is fun or not is not the key, because his comparable object is no longer “game” but “reality.” If compared with reality, it can be less boring, it is also a positive value creation.
How do you think about the current problem that chain games are not fun? From the standpoint of the industry, we should be more tolerant. Most project innovations are now young, and continuous combination and iteration will quickly converge to the ideal Game-Verse state. Back to the position of micro investors, what is a more reasonable investment strategy? We believe that using Tokenomics to improve traditional mobile games is the focus of our current work.
How do traditional game teams transform the game
So when we think about strategy, we need to ask two very important questions, 1) What will the future look like? 2) How to get from now to the future? If you want to evolve into an investment bank on Wall Street? Venice’s tooth store, thirteen lines of buying, and even Jiangnan silk silk store should think about their own development strategies, and the methodology of Tokenization is the common divisor of everyone.
Current successful experience: Axie Infinity
Analyzing Axie’s successful experience, we found three characteristics that are very futuristic, different from traditional games:
- System positioning. Traditional games are more like service providers, producing specific things for sale, while Game-verse is more like the government, which obtains cash flow in the form of taxes + fees. Analyzing the overall cash flow capture of Axie Infinity, we will find that the company’s income mainly relies on the dividends of the transaction fees of Axs transactions, and the market value of elf and SLP is not directly related to the project party and does not directly enter the pocket of the game company. This is very different from the profit model of traditional mobile games that lower the threshold of Krypton Gold (card package) and plan Krypton Gold’s price/performance ratio (control numerical inflation). Game-Verse needs to stimulate game participants to interact and circulate, and benefit from the transaction fees of interactive circulation.
- Token design. Axie’s double-layer token mechanism enables elf and SLP to generate relatively good positive feedback. On the one hand, SLP price increases, and Axie’s investment payback cycle decreases, attracting more p2e players; on the other hand, Axie’s price rises, which attracts Existing players are reproducing, and a large number of SLPs are needed during the reproduction process, which makes the price of SLP rise, and positive feedback will rapidly expand the entire game network. This kind of economic mechanism opens up the internal market of the game, transforms the administrator planned economy of traditional games into the macro-control of the open market, greatly activates the vitality and participation of players, and effectively stimulates the micro-activity of market entities.
- Recombination of NFT. The breeding between elves and elves will give birth to rare elves. The value-added and benefits of rare elves belong to the player, and the player will have a better experience. This is different from traditional games. The card package of traditional games makes the game company stand on the opposite side of the players, and the game company becomes the beneficiary of probability rights.
Combination of traditional games and chain games
Innovator-oriented. More and more companies regard ecology as the main object of cultivation, attracting developers and creators. Taking Roblox as an example, Roblox’s allocation to developers is getting higher and higher, and it is now close to 8%-10% of overall revenue. However, the mechanism of roblox, compared with the Crypto field, is still inadequate. There are two specific defects:
- Fixed exchange rate system. Robux is a virtual token, similar to Tencent’s Q coin, the buying ratio of Robux is about R$1=$0.01, and the exchange ratio is R$1=$0.0035. Robux is used for in-game krypton gold (pay to win), UGC community (pay to cool) and other channels for consumption. Since the game does not have an open market, R$ cannot be fully priced, and the value created by players may still be swallowed by the platform.
- High intermediate costs. In the end, the developer gets 20% of the share, and the platform gets 55% of the share. As a creator, you can only get 20% of intangible assets. This ratio is undoubtedly not in line with the innovator-oriented concept.
Points to note for improvements in traditional games
- Positioning transformation, from a service provider to an infrastructure provider, from the revenue side, the past IAP (In Application Programming in-game purchase) content/ticket/card package will be transformed into circulation taxes and fees. From the cost side, more and more content will become UGC content. Regardless of income or expenditure, game companies will be more like platforms. They will no longer be the main purchasers of consumers’ services, and moisturizers will serve them silently behind the scenes. What they need more is to stimulate the creation, circulation and trading of players. Let the player become the master of the game, let the game “by the Player, of the Player, for the player”.
- Transformation of marketing methods. The current traditional mobile game service providers mainly rely on the purchase of volume services as the main traffic expenditure cost. If you can be good at using the leverage inherent in the game, so that players need to drive the game token, and then through the token transmission to drive P2E players into the game. Use P2E currency leverage to replace the flow propagation leverage, so that there will be an opportunity to leverage players to enter the game at a lower cost. Axie has used its own case to show how the demand for elf reproduction is pulling P2E players, and I believe there will be more P2E models that can be created and studied in the future.
- Open model transformation. Since the capital flow of traditional games is only limited to both players and game companies, the game resources in the chain games have spontaneously spontaneously emerged in the secondary market. On one side is a closed plan, and the supply of game equipment is firmly in the hands of developers; on the other side is an open market, where game resources will be developed and created by players. Therefore, compared with the traditional krypton gold design, game companies need to have a more thorough grasp of the market, so as to manage the expectations of the large market in the game and guide the game into a positive development cycle.
at last
The successful experience of Axie and all the signs of traditional games have gradually revealed the methodology of building the Metaverse world. With the basic principle of “Facing creators, encouraging economic interaction, and respecting market rules”, combined with Crypto’s ultra-high asset circulation speed and allocation speed, we believe that KillerApp will not come too far.
Source link: docs.google.com
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