[Blockchain Today Reporter Jang Seo-yeon] One of the most famous American social media influencers in China, Bart Baker, collaborates with DeFine Art to launch a series of non-replaceable tokens (NFT), Cointelegraph reports did.
Baker, who has about 24 million followers on several Chinese social media platforms, will auction eight unique NFTs as part of the collaboration. One of the NFTs, the Bart Baker Experience, is known to be applied to the NFT after a successful bidder creates a video with Baker himself, distributes it on social media, and applies it to the NFT. The other seven auctions are NFTs of Baker’s most popular videos.
Regarding the cooperation with Define Arts and the growth of the NFT, Baker said, “NFT is being adopted on a large scale in the Western market, but it has not yet gained significant traction in Asia. By showing the NFT in partnership with Define Arts, I want to change this situation and do it in an innovative way to launch NFT format video for the first time.”
DefineArt said, “The partnership with renowned Asian influencer Bart Baker could be the first sign of the Western world’s NFT boom spreading to Asia.”
Baker gained fame on YouTube by making a parody of a famous pop song. Baker left YouTube, despite having more than 10 million followers, three years ago when the platform was known to have removed him from the Google Preferred program. This affected his earnings and ratings. Since then, he has been creating content on Chinese social media platforms such as Kwai and Douyin.
The Fine Art market itself is Asia’s first decentralized NFT platform, focusing on digital art, music, video, games and collectibles. The platform was officially launched in early March with several famous producers such as Baker and Korean animator Marie Kim.
DeFine is striving to build an NFT world in Asia at a time when interest in digital art and collectibles has increased. The purpose of the platform is to follow Opensea, the leading market for the NFT market, which has received $23 million in funding from Andersen Horowitz and other prominent investors.
Meanwhile, the NFT market has quadrupled in 2020 and is showing significant growth this year. This growth can be seen at the auction of’Every Days: The First 5000 Days’, a digital collectible that recorded $6.93 billion at Christie’s auction earlier this month.
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