-Products and what they are are truly the backbone of every great idea-
Who Should Attend
Product managers, engineering managers, budding entrepreneurs, startup CEOs and anyone who wants to know the basics of product marketing and program management in early-stage companies.
About This Workshop
This course is a practical approach to the mindset and tools needed to create and implement a scalable and sustainable marketing and sales “process” for your company.
What You Will Learn
This workshop covers frameworks surrounding the most difficult steps in the Customer Development methodology. Business concepts and practical outcomes will be discussed to teach others how to grow from an idea into a successful business.
Key Topics
- The Concept of Product Champion
- Customer Development Methodology
- Ideation and Opportunity Recognition
- Basics of Customer Discovery and Design Thinking
- Market Research and Sizing (TAM, SAM, SOM)
- Canvases: Lean Canvas, Business Model Canvas, Value Proposition Canvas
- Business Model Frameworks, Variants and Analysis
- Strategy Models
- Structuring a Marketing Organization
- Marketing and sales interaction and handoffs
- Funnels, Lead Management, Growth Hacking
- Books to read and lessons to learn for further study
Rick Rasmussen
Director: Sutardja Center for Entrepreneuship and Technology
Head of Chief Mentors: Eurpoean Innovation Academy
Managing Director: Concordia Ventures
Specialties:
IPO, Mentorship, Advisor, Teacher, Technology, Entrepreneurship, Corporate Innovation, Investment, Venture Partnership
Rick Rasmussen is an Industry Fellow and Member of Faculty at the University of California, Berkeley. In addition to teaching, he serves as the Director of Startup Programs for the Sutardja Center for Entrepreneurship and Technology responsible for creation of new programs centering on Entrepreneurship and Corporate Innovation. He is also appointed Adjunct Faculty for Northeastern University.
Mr. Rasmussen is the Head of Chief Mentors for the European Innovation Academy and has run programs ranging from 200 to 500 students in Shenzhen, Doha, Lisbon and Turin.
He is a Managing Director of Concordia Ventures, a strategic management firm that assists with innovation ecosystem development for over 20 governments and economic development agencies worldwide. Prior, he served three years as the Trade Commissioner for the Canadian Department of Foreign Affairs and International Trade.
Mr. Rasmussen is a Silicon Valley native that has been part of five IPOs, three billion dollar exits, mentored over 1500 companies and currently advises over two dozen accelerators. He is a past Entrepreneur-in-Residence of Institution Venture Partners and member of the Sand Hill Angels investment group. Mr. Rasmussen earned an EECS degree with highest honors from UC Berkeley as well as a dual MBA degree from UC Berkeley’s Haas School of Business and Columbia’s Graduate School of Business in New York City.
SlideShare: www.slideshare.net/rickyrazz/presentations
Have questions for Mr. Rick Rasmussen or Mission 2 Mars? Send us an email @ join@mission2mars.academy!
Your future self is watching you right now through your memories …. on Mars
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