Home News Media measurement giants are under fire and they’re betting on digital marketing...

Media measurement giants are under fire and they’re betting on digital marketing talent to win over clients

Loading

Nielsen just hired ex-IBM exec David Kenny as CEO after Comscore brought on 360i chairman Bryan Wiener as its chief executive earlier this year. Clients hope the CEOs will bring a customer-centric approach to companies that traditionally have been research-fo…
Read More