- Bitcoin has shattered the $100,000 barrier, reaching $104,000 after a period of downward pressure.
- The cryptocurrency is now trading at $103,234.98, up 3.67% in a day and 33.63% over the past month.
- Bitcoin’s market capitalization has climbed to $2.045 trillion, overtaking Amazon and making it the world’s fifth-largest asset.
- This milestone places Bitcoin ahead of silver, Alphabet (Google’s parent), and Meta in terms of market value.
- The latest rally has triggered nearly $1 billion in liquidations, catching over 190,000 traders off guard in the largest short squeeze since 2021.
- Amazon is reportedly under pressure to consider adding Bitcoin to its treasury, reflecting the growing influence of crypto in corporate finance.
Bitcoin’s Meteoric Rise: Breaking New Ground
Bitcoin has once again rewritten the rules of the financial world, surging past the $100,000 mark and reaching an astonishing $104,000. This dramatic ascent comes after weeks of market uncertainty and downward pressure, signaling a powerful resurgence in investor confidence. At the time of writing, Bitcoin is trading at $103,234.98, notching a 3.67% gain in just 24 hours and an eye-catching 33.63% increase over the past month. Such momentum is not just a testament to renewed bullish sentiment but also a reflection of the cryptocurrency’s growing stature in the global financial ecosystem.
This latest rally is more than just a price story—it’s a narrative of transformation. Bitcoin’s ability to rebound so forcefully after recent corrections demonstrates its resilience and the unwavering conviction of its global community. The surge has reignited conversations about Bitcoin’s role as a store of value, with many now viewing it as a legitimate contender alongside traditional financial titans.
Surpassing Amazon: A New Era in Market Capitalization
Perhaps the most headline-grabbing development is Bitcoin’s leapfrog over Amazon in market capitalization. As of May 9th, Bitcoin’s valuation soared to $2.045 trillion, narrowly surpassing Amazon’s $2.039 trillion. This achievement is not just symbolic; it marks a fundamental shift in how digital assets are perceived relative to established corporate giants. While Amazon’s stock continues its steady climb, Bitcoin’s explosive growth has propelled it past not only Amazon but also silver, Alphabet, and Meta, making it the fifth-largest asset in the world.
What sets Bitcoin apart is its decentralized nature. Unlike Amazon, which boasts a CEO, headquarters, and a vast marketing apparatus, Bitcoin operates without a central authority. Its rise is powered by code, community conviction, and global demand. This unique structure has allowed it to thrive in a way that traditional companies cannot easily replicate, further cementing its place in the financial hierarchy.
From Fringe to Mainstream: Bitcoin’s Evolution
Bitcoin’s journey from a niche digital experiment to a mainstream financial powerhouse has been nothing short of remarkable. This isn’t the first time the cryptocurrency has challenged the dominance of Big Tech. In April 2025, Bitcoin briefly overtook both Amazon and Google, reaching a $1.86 trillion valuation and a price of $94,000 per coin. That surge was fueled by easing geopolitical tensions and a tech-driven market rally.
However, the current rally feels different—more robust and sustainable. Bitcoin has not only surpassed its previous highs but has also demonstrated staying power, especially after briefly touching $109,000 during President Trump’s re-inauguration in January 2025. This resilience has sparked new debates among corporate leaders and investors about the long-term role of digital assets in global finance.
Market Turbulence: Liquidations and Short Squeezes
The rapid ascent of Bitcoin has sent shockwaves through the trading community. Nearly $1 billion in liquidations have occurred, with over 190,000 traders caught on the wrong side of the trade. This represents the most significant short squeeze since 2021, as bearish bets were swiftly unwound in the face of relentless upward momentum. The scale of these liquidations underscores the volatility and unpredictability that continue to define the cryptocurrency market.
Such dramatic market moves have not only shaken trader sentiment but have also forced a reevaluation of risk management strategies. As Bitcoin continues to defy expectations, both retail and institutional participants are being reminded of the asset’s capacity for rapid, large-scale price movements.
Corporate Response: Amazon Eyes Bitcoin Integration
Bitcoin’s ascent is now influencing boardroom discussions at some of the world’s largest companies. In December 2024, Amazon faced mounting pressure from the National Center for Public Policy Research to consider adopting a Bitcoin treasury strategy. The proposal urged Amazon to allocate a portion of its $88 billion in reserves to Bitcoin, highlighting the growing recognition of crypto as a strategic asset for corporate treasuries.
This development signals a broader shift in corporate finance, as more companies begin to explore the potential benefits of holding digital assets. Bitcoin’s rise is no longer just a topic for traders and enthusiasts; it is now a matter of strategic importance for some of the world’s most influential organizations.
Conclusion
Bitcoin’s latest surge past $100,000 and its overtaking of Amazon in market capitalization mark a watershed moment in the evolution of digital assets. The cryptocurrency’s resilience, decentralized nature, and growing acceptance among both investors and corporations underscore its transformation from a speculative fringe asset to a mainstream financial powerhouse. As Bitcoin continues to break new ground, its influence is being felt not just in trading circles but also in the boardrooms of global giants. The coming months will reveal whether this momentum can be sustained, but one thing is clear: Bitcoin’s place among the world’s most valuable assets is now firmly established.
