The brand’s blockchain-backed QR code packaging lets Carrefour customers look at details like when and where ingredients were sourced, in response to demands for transparency
Blockchain has become one of the fastest growing trends of the last year, with more and more companies using the technology to increase transparency. Swiss food giant Nestle and French retailer Carrefour are joining the bandwagon, letting customers look at product data through IBM’s Food Trust blockchain.
The partnership will allow customers to use QR codes on Nestle’s Mousline instant mashed potato products in order to get the whole story of their journey from the factory to the Carrefour grocery section. The information will include when the product was packaged, times and the locations of warehouses where it was held, its quality control parameters, and potentially the farm where the potatoes came from. If the program works well and gets good customer response, Nestle will consider rolling out more products with this special packaging.
“We are using [blockchain] technology to bring more transparency to our products by providing accurate, trusted and impartial information. That will benefit the whole value chain, including retailers and consumers,” Vineet Khanna, Nestle’s Senior Vice President and Global Head of Supply Chain, said in a statement.
Blockchain has become one of the fastest growing trends of the last year, with more and more companies using the technology to increase transparency. Swiss food giant Nestle and French retailer Carrefour are joining the bandwagon, letting customers look at product data through IBM’s Food Trust blockchain.
The partnership will allow customers to use QR codes on Nestle’s Mousline instant mashed potato products in order to get the whole story of their journey from the factory to the Carrefour grocery section. The information will include when the product was packaged, times and the locations of warehouses where it was held, its quality control parameters, and potentially the farm where the potatoes came from. If the program works well and gets good customer response, Nestle will consider rolling out more products with this special packaging.
