[Blockchain Today Correspondent Han Ji-hye] On the 22nd, WITCH, a domestic NFT production project, announced that it had signed a business agreement related to virtual models with the ‘Korea Model Association’.
The Korea Model Association, founded in 1976, is developing various channels so that domestic models can focus on their own activities while conducting various activities to protect the rights and interests of models. In addition to operating a civil complaint center to cope with various types of disputes such as portrait rights and copyright, various efforts are being made, such as providing various information in related fields to the affiliated model, and holding global auditions.
Through this collaboration, Witchcraft publishes various virtual model NFTs that do not exist in the world by learning pictures of models belonging to the Korea Model Association through a learning model using AI. Virtual models issued by NFT are independent of each individual, and the person who owns them can use the virtual model in advertisements or economically by transforming it into a virtual influencer.
Virtual influencers that have recently appeared are many real cases, such as being employed as real advertisements or corporate PR models to the extent that it is difficult to distinguish them from real humans. Marketing using virtual influencers is characterized by not being constrained by time and space, as all scenes can be produced with CG, and there is no risk of sudden action without aging.
The global virtual influencer market is growing day by day, and several virtual influencers including ‘Rosie’ are active in Korea. Business Insider Intelligence, an American market research firm, predicts that marketing spending on influencers will reach $15 billion by 2022, with virtual influencers accounting for a significant portion of the industry. analysis of
Through this business partnership, Witchcraft and the Model Association intend to expand the virtual model industry by combining NFT and AI technology and allowing the general public to easily participate in the market through NFT investment. In addition, as part of this collaboration, the two companies announced that they plan to create a new market by holding a contest for virtual models, such as the model contest hosted by the Model Association every year.
Lee Min-joon, CEO of WITCH, said, “The virtual influencer industry, where virtual human NFTs are currently produced and used only in the B2B (Business to Business) market, has shifted to B2C (Business to Customer) so that ordinary people can easily purchase and use them. It will be an opportunity.”
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