Interviews Henry Tran, CEO of Monnfts “NFTs Can Bring the Real World On-Chain”


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1) Great to have you at ABC. We have read on your website you’re a mix of veteran technologists. Can you tell us about the people behind the ecosystem? 

Our core members include professional engineers with blockchain and cryptography related experience from leading internet companies. MONNFTS is a leading player in the NFT field both in terms of its team and technical capacity.

I am Henry Tran – CEO of Monnfts project. I have more than 10 years in product and operations management for corporates and SMEs across software application, media, and e-commerce, 3 years in blockchain engineering. Currently, I am unlocking the e-commerce potential within NFT transactions.

Mr.Anh Dũng is the Co-founder of Monnfts. Dung Le is a Software engineer with more than 17 years of experience. He was responsible for building experimental projects at NQI and supporting their start-up/scale-up division. He completed multiple projects in the Software industry.

Khoi Nguyen – an Essence expert in investment and financial markets, wide coverage network with investment communities in Southeast Asia, China and Hongkong.

Mina Tran – Other than traditional digital marketing skills, she boasts over 5 years of cryptocurrency experience, of which 1 year were spent working full time to support stellar blockchain development, fundraising, and studying token economics.


2) What is Monnfts? What makes you different from the rest of the pack?

Monnfts is a programming and development project built upon web 3 software on the blockchain platform, the project operates in the fields of NFTs, Affiliate Marketing and AMM Dex. Which are explained as thus:

  • NFT (Non-fungible token) is a currency that is unique and cannot be replaced by

other tokens. The realm of NFTs is currently growing and expanding rapidly, a lot of

businesses have been putting resources towards its development.

  • Affiliate Marketing (Affiliate Networks) operates on the CPA (cost per action) model, which is charged for each customer action (buying, downloading software,

completing a form).

  • AMM DEX (Automated Market Maker, Decentralized Exchange) is a trading method that uses an algorithm to calculate the token price at the time of purchase on

decentralized exchanges.



The highlight of Monnfts is its role as an all-in-one suite for NFT, Marketing, and DeFi. Our strengths are art and software. Monnfts has a ton of features, including:

  • NFT Marketplace: A marketplace for artists’ NFT products.
  • CryptoPop: 5000 unique collectible characters stored on the Binance Smart Chain (BSC) with certified proof of ownership. They’re fun, small, 24×24 pixel art characters that are algorithmically generated and tokenized.
  • M2C: Affiliate network which operates under the CPA and CPO models.
  • Trade: Provide exchange-trading features and Liquidity—similar to Uniswap.
  • Earning: Provide liquidity to AMM DEX for receiving your rewards.
  • Launchpad: This is a feature of launching tokens similar to Launchpad in the Binance ecosystem.


3) Tell me about your tokenomics, structures and supply. 

Token Information:

Token Name: MONNFTS

Token Type: BEP20 Binance 

Token Price: ~$0.0032

Total supply: 10,000,000,000 MON

– Tokens For IDO on PinkSale: 15,600,000 MON

– Tokens For Liquidity: 8,310,400 MON

– Soft Cap: 64 BNB

– Hard Cap: 128 BNB

– Unsold Tokens: Burn

– Price: 1BNB = 121,875 MON

– PinkSwap Liquidity: 70%

– Lock Liquidity: 12 months

– Contribution: 0.25 BNB – 0.5 BNB

– Time IDO: 31 Jan 2022 – 10 Feb 2022


4) We have also read about your own token called MON tokens, which you have stealth launched, can you tell us the use case behind this and its benefits? 

The Monster Token (MON)

Monnfts is a creator-centric NFT marketplace and issuance platform that utilizes the Monster token (MON) to empower users who actively interact with the protocol.

Users on the Monnfts platform can easily create non-fungible tokens (NFTs) for unique digital items like artworks. Anyone can create and post NFTs on the Monnfts marketplace. The MON token is a fundamental pillar of the platform as it is used to reward active users and for participating in the governance of the protocol.


Currently, the $MON token is understood as the original BEP-20 governance under the BSC platform. Accordingly, the $MON coin will take on the main roles:

  • Used for the purchase of NFT tokens.
  • Used to purchase CryptoPOPs.
  • Used to provide liquidity to MonSwap.
  • Received as rewards for staking, farming, and gaming.
  • Interact with other platforms such as M2C or Launchpad.


5) Also, mentioned in your project paper is Affiliate marketing which operates under CPA and CPO models. Can you tell us more about this?

Affiliate marketing is a type of performance-based marketing focused on CPA (Cost per Action) model where the merchant pays to publishers and affiliate marketing networks for the desired “Action” acquired by publishers’ marketing efforts. An “Action” can be a sale of online goods or services, a lead such as user registration, a call, a download or any other desired customer actions which are trackable. 

M2C is Binance’s blockchain-based platform that forms a decentralized Web3 as an intermediary that helps businesses easily advertise products and services to millions of customers through an affiliate marketing program. At the same time, M2C also makes it easy for MMOs to earn money by performing simple tasks such as downloading apps, viewing websites, playing games, taking surveys, recommending products or services, or saving money through the Cashback shopping program.

For more specific, M2C is an online money-making platform, where businesses and users both can make money. Businesses will reach many potential customers, while members participate to earn income by spending their efforts to advertise, find customers for businesses.

A publisher is an individual or a company that promotes a merchant’s products or services on their websites, blogs or social media pages to earn rewards. Publishers will be rewarded when a visitor of their website clicks an affiliate link (e.g. a banner, logo or text link), visits the merchant’s website and performs the desired action on the merchant’s website.

When Monnfts becomes stronger and more popular, we will be an affiliate marketing network for merchants, especially as our platform has a large number of talented artists and cryptocurrency communities.

Cost per order (CPO) is the amount spent on advertising or marketing to end up making a sale. Cost per order is an important part of any business selling online. The cost of an advertising campaign is based on sales made in an online store, made through advertising. In simpler terms, the CPO shows how much the advertiser paid to sell the product to the consumer.

In addition, CPO is also a commission model in online marketing that is especially suitable for e-commerce systems. CPO is a way of affiliate marketing where advertisers earn money per unit of product. CPOs are used to evaluate the effectiveness of a certain type of marketing, as well as see which types of marketing work well with target demographics. Monnfts will connect with instrument businesses, designing computer businesses, drawing materials, art schools… to sell their products or services to the target customers.


6) Monnfts has added something I haven’t seen before and might be of interest to other NFT artists, where you can set your own royalty fee? Can you tell our listeners more about this?

NFT royalties give you a percentage of the sale price each time your NFT creation is sold on a marketplace. NFT royalty payments are perpetual and are executed by smart contracts automatically. With Monnfts marketplace, you can choose your own royalty percentage. 

Whenever you create an NFT you can set a certain percentage as royalty for secondary sales. For example, you create an NFT and sell it for 0.2 BNB and set a royalty at 10%.

When it comes to secondary sales, your buyer then sells your NFT at a higher price point for 0.5 BNB. Here, the royalty system kicks in. As the original content creator, you receive 10% of that sale, being 0.05 BNB.


7) You are also integrating a launchpad, can you tell us how you will be vetting projects that decide to launch under your ecosystem and how it benefits everyone?

One of the unique features of MonSwap is the Launchpad. It is a feature that allows users to get access to newly launched projects on the Binance Smart Chain(BSC).

Monswap Launchpad is simply understood as a kind of ‘token launchpad for Blockchain projects’. Monswap exchange will often be the stepping stone for “To the moon” projects. Monswap will help startups with knowledge, networks and capital through IEO fundraising, the rest of the projects are developed. These are also the factors that make it easier for projects to access the wider ecosystem from the world’s leading exchanges.

Monswap Launchpad was created to provide necessary resources for new projects. On Monswap Launchpad, if you have potential new projects, you will have the opportunity to present them in front of many other users to find potential investors. 

How we will be vetting projects that decide to launch under our ecosystem:

At Monswap Launchpad, all selected projects have to go through strict requirements. Among these are:

– The maturity of the project.

– Applicability in the large scale of the project.

– Strong development team, dedicated to users.

– There is potential growth in the cryptocurrency market.

When a project is public and presented to more than 10 million users, the developers will have to provide the most detailed and specific information.


8) Having all these in the pipeline must be a lot of work. What marketing activities are you planning for in 2022 Q1? What are your listing plans like too?

Marketing plan Q1: We have 3 airdrop rounds with a total airdrop accounting for 1% of the total supply. We launched the first Airdrop Mon token on 11/1 and gave away 0.5% of the Total supply. There were more than 10.000 participants and 5.000 winners. Next, we will airdrop 0.3% of the total supply on CoinMarketCap and 0,2% for the future marketing plan.

Marketing plan for IDO: We collaborated with Blockcast to hold the AMA in Tet holiday in Vietnam to push to 10.000 followers for our platform. can support us in promotional campaigns on social media. We also use direct messages to potential investors.

Marketing plan for Listing: 

Market research: We will evaluate the previous marketing campaigns to improve in the listing marketing plan. We will do market research to identify the target customers and the suitable marketing channels.

CryptoPops: When we complete our CryptoPops collection, we will give them to our users as gifts for them, so we can attract more members to our community and increase likes and followers for us. Moreover, we will have a CryptoPops offline exhibition so that people can come and see our physical artworks. After that, we will be ready to open a sale for Pops art.

We will run ads to promote the NFT Mon app and CryptoPops. We will also make events to connect creators to app Monnfts. We are preparing a marketing plan and finding users for the M2C network.


9) Is there anything you have planned for the Metaverse, where people can go and see the artwork that you have listed on your marketplace, or meet within?

We are planning to make a metaverse gallery where everyone participates to meet others and buy and see the NFT artworks. We are planning to make it in 2023. At the moment, we are focusing on supporting artists in their art exhibition on our platform.


10) Kindly share a super inspiring quote for all of us.

CEO Trần Hồng Hải said: ‘NFTs Can Bring the Real World On-Chain. At, our mission is to accelerate the world’s transition to cryptocurrency”.“When you control your ego to make money, you have been knowledgeable. When you can use money to get back your ego, you are successful.” I tried hard to earn money and earn respect from others. The most important thing is that I can contribute to society. Monster Design is the government’s companion on volunteer work. Kindness is the first word that Henry feels when helping orphans and vulnerable people. Our company always celebrates contests with children. Since many presents have been given so as to improve their standard life. 


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