[Blockchain Today Correspondent Han Ji-hye] Actor Ahn Sung-ki is the first Korean film to win the prestigious ‘The Brand Laureate Awards Legendary Award’ in the brand field.
Actor Ahn Sung-ki will receive the ‘Legendary Award’ awarded by Harrison Ford, Tom Cruise, Sean Connery, and Jackie Chan at the Brand Lo-Ray Awards ceremony held at the Shilla Hotel Youngbin at 6 pm on the 22nd.
The ‘Brand Lo-Ray Award’ is an award given to the best individuals, companies, and organizations with internationally recognized brand values. Founded in the United States in 2005, it is now the world’s only brand-based non-profit organization headquartered in Australia. It is hosted by the World Brand Foundation (TWBF).
The ‘Brand Lo-Ray Award’, which awards the ‘Brand Icon’ award and the ‘Personal Brand’ award after rigorous screening every year, has been awarded to about 500 winners and 2,000 companies in 80 countries around the world. .
So far, Sean Connery (actor), Ian (director), Jackie Chan (actor), Daniel Craig (actor), Tom Cruise (or more movie actor), Adele, Olivia Newton-John (or more singer) Coca-Cola, IBM, FIFA, Manchester United (The ideal company/organization), Bill Gates, Ma Win, Jeff Bezos, Steve Jobs, Mark Zuckerberg (the ideal entrepreneur), etc. The faces of the winners are gorgeous.
The brand evaluation for the award was conducted in a total of five aspects: brand strategy, brand culture, brand innovation, brand equity, and brand communication.
In this examination, Ahn Sung-ki passed the final examination by the IRO Brand Evaluation Committee, which consists of 482 experts from 25 countries, with an IRO score of 9.4.
Actor Ahn Sung-ki, who completed his military service as an ROTC officer, is working as a goodwill ambassador for various organizations including UNICEF Korea Committee. He is also an actor who succeeded in ‘Triple Crown’ by winning the Best Actor Award at the Blue Dragon Film Awards, the Baeksang Arts Awards, and the Daejong Film Awards, which are Korea’s three major film awards.
Brand Loray Korea CEO Ahn Do-hyeon, who conducted the judging, said, “Through 65 years of film life, Ahn Sung-ki is not only a respected actor as a human being, but also has contributed greatly to the Korean film industry, which has established itself as a cultural powerhouse. A brand that comes to mind,” he said.
On this day, actor Ahn Sung-ki will receive various prizes such as a 24K pure gold trophy, a Swarovski plaque, a caricature artist’s work, and a flower work together with the golf brand ‘Yamaha Golf’ and the golf resort ‘Seolhaewon’.
Actor Ahn Sung-ki’s records are permanently registered with the Brand Lo-Ray Foundation, and his signature and photos are kept together with world stars.
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