Every startup needs a beginner’s guide
Who Should Attend
If you think about starting a business or startup, but you are not sure how, or maybe you just embarked on the startup journey on your own or as part of a team – this course is for you. No prior knowledge is needed and any industry is invited.
About This Workshop
This 1.5-hour workshop will assist in learning the basics of starting a business. Learn how you can turn your ideas into action and fast track your success. Our workshop provides a complete overview of start-up business basics that any aspiring entrepreneur shouldn’t miss out on. If you have a business idea, or possibly just started your own business, this workshop is perfect for you.
- What should you think about when starting a business?
- What are some common mistakes made?
- How can the market be analyzed?
This course will walk you through the basics of startups and include a practical session to create your own idea and pitch and get personalized feedback.
We’ll talk about previous successes and failures and learn from mistakes of other businesses. We’ll talk about what’s needed on the journey from idea to execution, what is a minimum viable product, how to check the riskiest assumption, go to market strategies, pitch, raising money, and more.
What You Will Learn
- How do you think of an idea for your business and how can you validate it?
- What is the minimum you need to build to prove the market? (MVP/RAT)
- How do you pitch your idea to customers and investors?
- What should be your go to market strategy?
- How can you get traction for your product/business?
- The art of experimenting to achieve growth
- What’s inside the mind of a US investor? How can you raise money?
Workshop Summary
- We’ll begin with stories of success and failures of some of the more famous companies and how we can learn from them.
- How do you think of a business idea and how can it be validated? What theories can be tested to see if our idea will work?
- What is the minimum you need to build to prove the market? What is MVP and why RAT is preferred to be used and prove the riskiest assumption?
- How do you pitch your idea to customers and investors? The good and bad about elevator pitches; leading with emotions and pain/fear etc.
- What should be your go to market strategy? How can you get traction for your product? What traction method will work for you and your business?
- How can you differentiate yourself to get your customer’s attention?
- What’s inside the mind of a US investor? How can you raise money?
- We’ll then work on a real idea, build a pitch and investor deck to practice what we’ve worked on. We’ll give personalized feedback to each and one and help you move forward. If you don’t have an idea – you will work with another individual who has an idea to mimic the teamwork we need to have in a startup. If needed I will provide some ideas you can choose from as well.
Ilana Golan
Business Insider’s 2017 Silicon Valley Women of Influence
Top 40 Women to Watch in 2016
Training Commander for all F-16 Pilots in Israel
Specialties: Investor, Entrepreneur, Technology, Startups, Advisor, Mentor, Speaker, Innovation, Leadership, Marketing
Ilana Golan is an acting investor at Golan Ventures, and a global serial entrepreneur that has been hands on building companies from scratch. Ilana has led several startups and company teams to the right path of success. Now, as an advisor and investor in tech startups, Ilana Golan ia also a mentor at some of the world known accelerators, including Google LaunchPad and Singularity University.
Ilana Golan was selected as the 40 top women to watch in 2016 and Business Insider’s 2017 Silicon Valley Women of Influence. She started her career as an F-16 Flight Simulator Instructor and was one of the first women to serve as a training commander for all F-16 pilots in Israel.
Twitter: https://twitter.com/ilanagolan
Publications
https://www.forbes.com/sites/whitneyjohnson/2017/02/28/if-you-think-its-impossible-talk-to-this-former-f-16-flight-instructor/#61982eb24fc9
https://tech.co/entrepreneur-f-16-silicon-valley-2016-12
Have questions for Ilana Golan or Mission 2 Mars? Send us an email @ join@mission2mars.academy!
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