CU, the No. 1 convenience store industry, announced on the 24th that it would be the first in the industry to introduce an NFT (Non-Fungible Token) digital asset created by collaborating with a famous character artist.
NFT is a blockchain technology that gives a unique recognition value that cannot be forged or tampered with to digital files.
In particular, recently, as NFTs are increasingly recognized as a means to clarify their own ownership of digital content, interest is growing among the MZ generation, who pursue their own individuality that is different from others.
‘Rayray’, an NFT writer who worked with CU this time, is a famous artist who has sold out all of his works in ‘OpenC’, the world’s largest NFT market. art is presented.
CU is the first NFT to present a hero with special abilities. There are three types: ‘Candy Lover’, which helps love by delivering candy, ‘One Plus One’, which creates an identical item for every purchase, and ‘Caramel Camel’, which delivers caramel to make people feel better.
314 Hero NFTs are issued. CU plans to hold an event to get the NFT from the membership app Pocket CU for one month in March.
To participate in the event, purchase a product from CU and accumulate points by selecting the desired work with an entry ticket created in Pocket CU. You can participate once a day, and the more you apply, the higher your chance of winning.
The winning NFT will be paid out in mid-April, and the asset can be checked in the NFT tab of Klip, a digital asset wallet that can be accessed through KakaoTalk.
BGF Retail Marketing Team Manager Yeon Jung-wook said, “As the NFT market is revitalized, we made NFT for the first time in the industry and planned a gift event to provide a differentiated customer experience.” It will provide more benefits to
