[Blockchain Today Reporter Jihye Han] Chiliz, a blockchain fintech company for sports fandom, announced on the 17th that it has signed a partnership with Roush Fenway Racing, a club belonging to NASCAR, an American racing league. Chiliz is rapidly expanding its influence in various sports fields.
NASCAR is considered one of the most popular sports in the United States after the National Football League (NFL). It has been selected as the most wanted sports league to sponsor by Fortune 500 companies in the United States. A single NASCAR car generates a sponsorship cost of $35 million annually (approximately 40 billion won), and the sales of licensed products are equivalent to earning $2.1 billion (approximately 2.3 trillion won) annually.
Chiliz has signed the first partnership with the racing club through a partnership with Rosh Fenway Racing. Rosh Fenway Racing will issue a fan token, $ROUSH. Fans can purchase fan tokens and cast their voting rights to votes on Socios.com, a fan voting platform operated by Chiliz. Rosh Fenway Racing will hold a fan vote to select the racing car design composition and team uniform design of its racing players Ryan Newman and Chris Buescher at the racing competition to be held in August.
With this partnership, Chiliz can expand its diversity by securing a partner in the racing field, a new sports field. Chiliz has signed partnerships with prestigious European football teams such as FC Barcelona, AC Milan, Manchester City, Paris Saint-Germain and Juventus. However, since last year, e-sports clubs such as OG and Team Alliance, the New Jersey Devils of the U.S. NHL (Ice Hockey) League, and MMA, a general martial arts league, have been announced, securing partner clubs in various fields and sports.
“We are pleased to have a partnership with Rosh Fenway to issue the first fan vote for the US sports club,” said Alexandre Dreyfus, CEO of Chiliz. “Roche Fenway’s first vote will be recorded in NASCAR League history. It will be a meaningful event.” Steve Newmark, CEO of Rosh Fenway, said, “This partnership provides a variety of opportunities for pacing fans to participate in the league.” “Along with Chiliz, a company leading new innovations, it is positive for the entire racing industry. I hope we can create a human influence.”