Explore the hot digital real estate project “Butu Garden Community” and its developer “Tu Lifu” at the Taobao Maker Festival.
Original title: “Will the price of digital real estate in Meta Universe surpass Beijing, Shanghai and Guangzhou? 》
Written by: Bob
Recently, a post-95 couple in Shanghai bought a digital real estate to be their wedding house. This happened at the 2021 Taobao Creation Festival held in Shanghai from July 19 to 25.
The 310 digital real estate NFTs issued by the artist Huang Heshan sold out within two days, with a total price of more than 360,000 yuan. At the Taobao Creation Festival, which was held for a week, the more than 100,000 spectators who were interested in buying “houses” could only “watch on” and act as the “atmosphere group.”
Despite the popularity of digital real estate, many people still think that it is unacceptable that virtual real estate can be sold for tens of thousands or even tens of thousands of dollars for a single picture, and it is simply “outrageous” to use it as a wedding house. Many people wonder, what exactly are the “digital mansions” bought for 10,000 yuan? What are these young people thinking?
Today, I will take everyone to explore the hot digital real estate project “Budu Garden Community” on the Taobao Maker Festival.
The “developer and designer” of Bubal Garden
When it comes to buying a house, many people choose well-known real estate developer brands to protect the quality of their real estate. For many young people, the first encounter with the developer “Tu Lifu” of the “Budu Garden Community” was at the booth of the Taobao Creation Festival. This is a creative carnival of hundreds of thousands of spectators and businesses, a grand event that pays tribute to the creativity of Chinese young people.
Such a detail was revealed in the poster of the Taobao Creation Festival: “A six-star luxury house purchased for ten thousand yuan, real estate transactions on-site at the Taobao Creation Festival.” Will the house be sold during the Creation Festival? What kind of luxury house is priced at only 10,000 yuan?
Many people lined up in front of this super eye-catching booth of “Tu Lifu Real Estate Company”. The first thing that catches the eye is the “Rooftop Sales Office”, the “Tuli City” panoramic sand table that comes standard with the sales office, and the surrounding three walls of the real estate design drawing called Wild Design.
This middle-aged real estate owner wearing a yellow vest, bald head, and beer belly, and also the developer of the Butu Garden community, Mr. “Tu Lifu”, stood aside holding a “digital real estate” sign, and personally endorsed the “Tuli City”. “The digital real estate.
On one side of the booth, there are samples of the real estate certificate of “Parallel World Tulifu Real Estate Company” and the purchase process, and the signs of “Rooftop Sales Office”, “Eight Days Chain Hotel”, “Various Foot Therapy” etc. are taken from Many people are amused by the real estate design that reveals a “wild” atmosphere in the streets and lanes of real life.
Perhaps this will be the first time in their lives that visitors to the exhibition have seen such a peculiar “sales office”. In real life, real real estate has always been put on the Internet to make digital advertisements and other digital displays of real real estate. , But the “virtual real estate” here brought the physical sand table and design drawings to the real world and set up a “sales office.”
Curious audiences can’t wait to use the QR code on the digital real estate certificate on display to enter the “Official Website of the Budu Garden Community Project” to learn more.
In fact, “Bald Lifu” is a virtual character designed by wild designer Huang Heshan. The virtual real estate design of the Tu Lifu series has been widely spread on the Internet. The designer Huang Heshan himself claims to be a contractor hired by Mr. Tu Lifu. , To help Mr. Tu Lifu design the real estate project.
The original intention of Huangheshan to design such a virtual real estate project is to alleviate young people’s anxiety about buying a house in reality, and to provide a home for everyone in this fictional world, so that everyone no longer feels bald for buying a house.
In the “real estate in parallel world”, the “parallel world” is actually the recently popular concept “meta universe”, which can be simply and straightforwardly understood as: the mapping of the real world.
At present, the world’s technology giants, such as Tencent, Ali, Facebook, etc., are all deploying Meta Universe and believe that Meta Universe is the next generation of the Internet. I have to say that this is indeed a very avant-garde concept.
In recent years, the popularity of NFT artwork (encrypted digital artwork), such as the Alipay payment code skin NFT, has a price of up to 1.5 million yuan on Xianyu, the World Wide Web source code NFT has been auctioned for 5.4 million US dollars, and the artist Beeple’s digital work NFT There are too many examples of the same for the sky-high price of US$69 million. The “Butu Garden Community” located in “Tuli City” is a “NFT Digital Encrypted Real Estate” supported by Taobao Creation Festival, public chain platform NEAR, and Dapp development team Web3games.
Knowing this, many people have begun to be confused. This is the first time they have heard of “NFT digitally encrypted real estate.” Why can a picture be priced at 10,000 yuan and still sold out? Pictures on the Internet can be copied at will. How can I be sure that this thing really belongs to me after I spend money to buy it?
The “construction unit” of the garden without baldness
Just as many people wonder, like these digital real estate and digital artwork, artists send out a picture, and then everyone is willing to pay for it?
Definitely not, because many people still have doubts about the Internet itself. After buying a digital artwork, it is not only the Internet pictures that can be copied at will, and the ownership cannot be determined. If the project or the third-party hosting platform encounters a server power failure , Data loss by hackers, tampering of real estate purchase records, etc. Does it mean that digital real estate is likely to no longer belong to you?
At this time, I have to mention the “construction unit” of Bubal Garden. It is the NEAR supported by this technology, which is a well-known underlying public chain platform in the blockchain industry. The real estate works of Bubal Garden created by artist Huang Heshan have been made into NFT digital encrypted assets issued on the NEAR blockchain. Blockchain just perfectly solves the problems mentioned above.
For NEAR and emerging blockchain applications, I believe many people are still unfamiliar. In fact, we can see a lot of details in the digital real estate project of Budu Garden Community. Let’s first experience it before saying: When we buy NFT digital When real estate or NFT digital items are given, we receive a QR code of NFT digital assets from the developer, and you can enter the collection process after scanning the code.
The collection process only requires three steps:
1. Create a wallet (enter a username)
2. Choose the account protection method (four options including mnemonic phrase, hardware wallet, E-Mail, and SMS)
3. Receive NFT assets
“Unexpectedly, the smart blockchain is so simple.” This is how many people completed the first NFT asset collection in their lives quickly and easily.
Successfully received a “Umbrella from a small stall in Tuli City”
Then after logging in to the account on the official website of “Bubal Garden”, we can see the details of this NFT asset in the account. The left side of the NFT asset details page is the design drawing of the asset, and the right side is the description and unique number of the NFT asset.
Among them, the NEAR NFT issuance address and the display of the NEAR NFT receiving transaction means that anyone can view the relevant record information on the NEAR blockchain through the blockchain browser; the owner information records the NFT assets just received The account ID, which is the account name of the owner of the current NFT;
In addition, the NFT information page also records the creator’s information, which can ensure that this NFT artwork is created by the artist, and is used to support the traceability and confirmation of the intellectual property rights of creativity and design.
The transaction is automatically invoked and executed through a smart contract and recorded on the NEAR blockchain throughout the entire process. It is irreversible, non-tamperable, and the record is permanently stored, and is witnessed by all NEAR nodes and community users. In other words, this umbrella NFT numbered T0410 will always belong to the account holder, unless the holder sells it himself or transfers it to others.
Simply put, in order to ensure the uniqueness and non-copyability of digital real estate (work created by designers), the characteristics of openness, transparency, non-tampering, traceability, and transaction record security brought by blockchain technology are used here. .
NFT, the full name of “Non-Fungible Token” is non-fungible token. Each NFT is a unique token that can be used to map any item and record its various attributes including owner, transaction time, issuer, etc., so that these records can also be anti-counterfeiting and tamper-proof, ensuring the rights and interests of the holders At the same time, the scarcity of the collection is guaranteed. This is also one of the main reasons why people are willing to pay for NFT digital real estate and NFT artwork on the blockchain.
Of course, as a To C application, the experience of end users is also very important. What kind of experience will the “owners” who are not bald gardens have now?
The “owner” of a garden without baldness
Like most real estate projects, the exterior design of the real estate in Budu Garden has been designed and the property rights have been protected with blockchain technology. These NFT assets have also been truly transferred from the hands of the creators to the hands of the “owners”. From then on, the “owners” have the final say on how to use the real estate, how to manage the community, whether to redecorate, and so on.
No, the owners have already established a group of owners on WeChat, and this virtual community in Meta Universe also has a community of their own, and the owners are already busy in the group thinking about the virtual life of the future Meta Universe…
“It’s all gone, it’s too late to start!” Many owners in the owner group said it was too late to start.
In the community group, the owners began to talk about all kinds of topics. Visually, Huang Heshan began to hold multiple jobs. Now he has taken over the position of “property steward” and started to help the owners solve various problems after moving in. As the chief designer commissioned by Tuli Real Estate, he is also the person who knows the community best. Before the owners find a new property management company, they should all be Huangheshan concurrently.
Since most of the houses in the community are not designed and decorated, some owners who are engaged in decoration indicate that they can undertake the decoration business. Some owners found that there is no commissary in the community, which may affect the follow-up life, so they urged developers to set up a commissary to take care of the business of transporting rice, water, and express storage.
The owners have brought their “talents” and are ready to apply for various positions in the community property management, and some old irons have begun to inquire about “low housing”…
Isn’t this the hottest Play to earn in the meta universe?
There are many benefits of blockchain, and everyone probably knows some of it. In fact, in the early stage of blockchain development, due to some obstacles such as poor scalability, low performance, and high threshold for user operations, we currently have not seen it. Large-scale application of blockchain.
However, most people experience the process of receiving the NFT of the bald force is very smooth. It is not like the blockchain that has many problems such as low performance and many other problems that people have said in the past?
NEAR: The bridge between the Internet and blockchain
Making blockchain applications as smooth as Internet applications is the charm of NEAR, which is known as “the bridge between the Internet and the blockchain”.
NEAR is bringing consumer Internet-level blockchain solutions to applications that require blockchain-related capabilities such as “Bald Garden Digital Real Estate” and need to support a large number of users to operate smoothly.
For users: user experience comparable to traditional Internet applications, low threshold
In the previous experience process, you can see that NEAR provides a simple and readable account name, such as wolegqu.near. Anyone can send and receive encrypted assets through this account name.
During the collection process, there are a wealth of security protection options. You can choose E-Mail and SMS that are consistent with the operating habits of traditional Internet applications.
Among them, the first two “mnemonic words, hardware wallet” belong to the operation of encrypted assets, which belong to the decentralized non-custodial way to manage your wallet. The mnemonic phrase is equivalent to setting a long string of passwords, and the hardware wallet is equivalent to using one U shield to store your private key.
The mnemonic phrase or hardware wallet will be the only proof of the ownership of the account being registered. The NEAR wallet will not store this information and will be completely in the hands of the registrant, so it needs to be kept properly and cannot be retrieved once it is lost.
The latter two “E-Mail, SMS” are similar to the traditional Internet operation experience, so that users who do not understand encrypted asset operations can also directly use it, and directly use the user’s email address and SMS verification code to back up the private key, and Log in to the wallet.
Moreover, the NEAR wallet server does not store the user’s private key, and is not a custodial wallet. NEAR’s wallet encourages users to use email and SMS verification codes to back up when their assets are relatively small in the initial stage. After they are familiar with the blockchain, they can switch to a backup method with a higher security level.
The graded security options greatly reduce the barriers to use. Throughout the process, users do not need to understand the details of any complex blockchain concept. At the same time, users may flexibly customize account permissions on demand under different scenarios and habits, and obtain functional experiences such as WeChat wallet and Alipay’s small automatic payment confirmation.
For developers: high performance, low cost, rapid deployment
The reason why we experience the “Not Bald Garden” when receiving NFT assets is very smooth, mainly due to NEAR’s innovative sharding technology solution.
While ensuring the security of decentralization, it provides the ability to scale to millions of nodes and process billions of transactions, and the handling fee generated by the operation is almost negligible, so most application development The user can usually directly pay the blockchain transaction fee for the user, so there is no need to stop frequently to pay the fee during the user’s operation process.
“Near is doing very well and it makes me anxious.” NEAR is recognized as the strongest competitor of Ethereum 2.0, and Vitalik, the founder of the industry’s number one public blockchain Ethereum, once commented on NEAR.
With the creative design of the designer Huang Heshan commissioned by the “developer” Tu Lifu, coupled with the high-expandability and low-threshold blockchain technology support brought by the “construction unit” NEAR, the digital real estate of Buduan Garden is used as the design NFT assets with multiple protections such as intellectual property rights and vesting rights allow “owners” to buy their homes with peace of mind.
postscript
“In the future, Facebook will be transformed into a meta-universe company.” Facebook founder Zuckerberg recently expressed his views on the company’s future direction. Last year, Tencent Ma Huateng already stated that the future belongs to the “true Internet”, that is, the “meta universe” under the integration of online and offline, and the integration of physical and electronic.
It is believed that in the near future, people’s social life, study and work will all move to the meta-universe. Meta Universe provides an excellent landing application scenario for blockchain, and blockchain brings an indispensable guarantee for Meta Universe.
“You give me bitcoins, I won’t want them.” This is the decisive reply of a well-known economist Lang Xianping in 2014 when he answered a question, “Do you want to give you 100 bitcoins?” As we all know, something unexpected happened…
For those friends who always think that digital assets on the Internet are “empty heads and brains” and “you give it to me, I won’t want it.” Maybe you were right before the birth of the blockchain, but I hope they won’t wait until everyone around them is When I started working, shopping, dating, and even elementary school students in the meta universe began to sell their creations in the meta universe and began to “generate income”, it suddenly became clear: “I should understand the blockchain earlier.”
